Microsoft Involved in Hard Core Rumination
Canadian Funding Corp muses on the company that shall remain nameless. The major purveyor of software (yeah the really big one) seems to think that the vision, in a video advertisement, of a woman in the process of upchucking will draw customers and unshackle any remaining limitations to its brand. Yes the chemicals were firing in the head of some sorry example of an ad executive (Bradley and Montgomery Agency) and he saw all the colours that we are familiar with to do with vomit. Canadian Funding Corp thought that the smell and sight of vomit was something that advertising agencies and corporate executives would rather stay away from.
Oh by the way the company’s name is, wait for it – Microsoft. Microsoft is the company we all love to hate. Maybe they thought that vomit would make us draw nearer.
“Vomit is not a widely used advertising hook,” said a Canadian Funding Corp representative on Thursday. “On the other hand, perhaps in this day and age, anything goes. I don’t want to let my mind go any further on the subject. It is rather unpleasant to say the least.”
The ad has now been removed from several source channels and sites. Canadian Funding Corp could have advised them ahead of time not to do it – but we weren’t asked. Perhaps the stuff that they were smoking in their pipe wouldn’t have made them amenable to reason in any case.
Guess what? As of this time you can see the ad on YouTube. We will spare you the pleasure of viewing it on our site.
A Microsoft source said, “While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it.” Big surprise!!!
Bradley and Montgomery, the agency responsible for the upchuck campaign still proudly displayed the ad on its own site as of today. No surprise! They are certainly proud of their work. Whatever.
They say that even this kind of advertising is positive for the company because it creates chatter. The truth is that, at Canadian Funding Corp, we purchase Microsoft products because we need them and now, more than ever, we wish we didn’t have to.
We also hope that the lady’s gastrointestinal sensitivities calm down. We did the research, we saw the video – on to something else.
Canadian Funding Corp says this video has no representation of regurgitation. Phew!